A successful inbound marketing plan for your business should include many different facets: content offers, social media, and most importantly, blogging.

Customer testimonials have been used for marketing purposes for decades – who better to give a sales pitch for your business than a satisfied customer? The case study takes the customer testimonial a step further, which makes it an even more effective tool for marketing.

Case studies are basically stories that tell how you helped a ...

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Inbound marketing has become a go-to strategy for businesses with an online presence (which should be just about any business these days), because it is cost-effective, adaptable and affordable.

When it comes to internet commerce, Google ranking can make or break a business. The vast majority of internet users still prefer Google over any other search engine, with Google sites accounting for two-thirds ...

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Social media is now a daily part of the lives of millions of people around the world. Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram collectively have billions of members; if you’re not using social media for marketing and lead generation, you could be leaving a lot of money on the table.

When it comes to generating ...

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When it comes to online search options, Google is easily considered king. It’s not often that you hear someone say they’ll “bing” or “yahoo” something. But even though they may not be exactly top of mind when it comes to online search, there is still some value to be found in Bing and Yahoo.

Although Bing may not be the first ...

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Business is constantly evolving, as are the marketing approaches used to promote the products and services behind those businesses. In the world that we live in today you no longer only need to think about about the competitor down the street. Now, you have to worry about every single business out there that offers what you do, in the ...

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Landing pages are one of the online tools that are absolutely essential for bringing in new qualified leads for your business. When done correctly, there is no better place to drive your online traffic than a well thought out landing page. Since these pages have so much potential, it’s important to ensure that they are doing their job. ...

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