When you’re attempting to build a thriving online presence for your company, social media is one of the major things to check off your list. It’s inevitable at this point – you’re customers are on social media, and they expect you to be as well. When you set out to build up your social media game, there are the standards that you think of: ...

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Consumers are exposed to hundreds, possibly thousands, of ads every single day. While that sounds crazy, just take a second to consider what “technically” could be considered a form of advertising. From the commercials you hear on your morning commute, to the ads that pop up on your sidebar as you scroll through Facebook, to the numerous ...

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Instagram is the latest sensation to take the digital world by storm. Although it’s been around for a few years now, it seems that companies are just starting to catch on to how useful the app can be for business needs. Before too long, Instagram will likely be to
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You’ve shelled out the cash and revamped your company’s website. You’ve got the information that needs to be there, photos and testimonials, links to your blog and social accounts – all laid out in a lovely little package. You know that your website is the face of your business when it comes to your online consumers, so you’ve made sure ...

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Marketing automation certainly has its pros and cons. While it can be a great way to increase the number and quality of leads that come in, as well as to follow up with those you’ve already captured, it can also require more work than you might think. What marketing automation can do for your business – which is to have auto-responders, ...

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When you think of content marketing, what’s the first thing that comes to mind? If your answer was eBooks, you aren’t alone. Although eBooks are certainly a valuable and important part of the content marketing equation, there is much more out there that your business could offer to your potential consumers. Let’s take a look at several ...

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Today’s consumers often rely more heavily on their own research than word of mouth. In the past, people would reach out to their friends and family to find out what business they had used for a particular service. Now, with the popularity of Google and online review sites, customers know they can go online and find out basically anything ...

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When it comes to email marketing for your business, a lot of your effort and observation boils down to guesswork. Of course by closely monitoring analytics such as open rate, unsubscribe rate, and click through rate you can make assumptions as to what works and what doesn’t, but nothing is 100%. HubSpot released their Signals app one year ...

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