Creating content is one of the unique challenges of inbound marketing, one that separates it from other marketing strategies. While most marketing strategies tend to focus on the actual product being sold or the merits of the company selling it, inbound marketing makes content into the star. Your content is what will bring visitors to your ...

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If you’re reading this blog, you have probably heard of Inbound Marketing, but you probably haven’t yet taken the plunge into engaging an inbound marketing agency. I’m assuming you have some familiarity with the basic idea of inbound marketing, which is the process of bringing visitors in, and eventually turning them into customers. This ...

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As a business owner, you have no shortage of tasks to fill your days. In fact, if you’re at all like most of the small business owners I interact with, it’s a rare day on which you actually complete all of the tasks on your “to do” list. So any tools which offer to automate processes, and give you less jobs to perform in a hands-on ...

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Prospects will always undertake a “buyer’s journey.” This process describes how a customer would complete a purchase for an item that fulfills a need. There are three steps to this process:

Healthcare professionals are one of the backbones of modern society. We’ve made incredible strides in healthcare technology, and have developed cures to countless diseases and ailments. Thanks to doctors, nurses, dentists, mental health professionals and various others, Americans now live an
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There is a large group of marketing professionals and business owners out there that seem to crave difficult tasks. I might be exaggerating a bit, but these people are certainly gluttons for punishment. Of course, I’m talking about individuals who don’t use
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Dentists, like other healthcare professionals, are primarily concerned with providing a much needed service to their patients. Still, there are plenty of dentists out there for patients to choose from, and you need to keep them coming through your door. When all is said and done, you are running a business.

The modern internet user loves videos. Whether you use metrics or anecdotal evidence, there is ample proof that proves this idea. And it’s not just YouTube anymore – that website is practically a dinosaur in terms of how long it’s been around. Today, modern consumers are using apps like Vine, Instagram and Snapchat to view and create their ...

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