Inbound marketing is not a difficult concept to understand. In the end, it always comes back to one simple idea: compelling content attracts new visitors to your site. Of course, there’s a lot more to it than that, but the central theme will always remain the same.

Inbound marketing is a little bit like installing a new roof: sure, you could do it on your own, but it’s much easier (and usually more effective) to hire someone to handle it for you. There are plenty of inbound marketing agencies out there that are happy to take your money, but how many of them can do the job right?

Digital marketing is an arena that’s both very exciting and a bit scary, and for the same reason: it’s still pretty new. Sure, we’ve had the internet for decades now, but its penetration is still advancing. Thanks to tablets and smartphones, you don’t need an expensive computer anymore in order to access the web. The majority of Americans ...

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If you're a small business owner, you are undoubtedly faced with many challenges. Certainly not the least of these is the question of how to attract customers, when you don’t yet have the visibility or brand recognition of larger, more well-established companies. There are lots of different channels of advertising and marketing to get your ...

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Most of us have pretty fond memories of “mom and pop shops,” those small businesses that are local standouts, which survive and thrive thanks to a homely atmosphere and a sterling reputation throughout the community. For me, it was the local frozen yogurt shop, which only offered four different flavors on any given day, but they were ...

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Analytics are an unpredictable and potentially dangerous thing. Yes, that’s right, I said dangerous. It might seem hard to believe that statistics could be considered perilous, but it’s absolutely true when it comes to marketing statistics.

Let’s be honest: no one likes developing a marketing plan. It’s tedious and a little boring, and it requires paying close attention to various minute details. Therefore, most of us would probably avoid making a marketing plan if we could help it. It’s like avoiding a root canal – you’ll go through it if you really have to, but you’re going ...

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I’m going to be honest with you: I didn’t really want to see the first Pitch Perfect movie. It looked OK, and Anna Kendrick is a delight, but I found Rebel Wilson a bit annoying and saw Pitch ...

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