If there’s one function that’s absolutely essential to every business, it would probably be marketing. Let’s face it, it doesn’t really matter what kind of product or service you’re selling. Unless you’ve got a product that completely sells itself you’re going to need to put some effort into promoting what you do. That means getting the ...

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People search online for almost everything. This means that you need to have a presence online so you can be discovered by potential patients. You can
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Marketing is an important part of any type of business. Whether you sell a product or offer a service, you need to do some type of marketing so potential customers can find your company. If you have not been putting much effort into marketing, it is ...

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I will answer the title of this blog immediately - yes, email marketing is an effective marketing strategy in today's digital world. For some reason, many business owners we come across think their emails are not getting looked at by potential customers, but it is actually quite the opposite. It is still one of the most cost-effective ...

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Working in the business-to-business (B2B) sector can be quite challenging, especially when compared to the business-to-consumer market (B2C). When you’re dealing directly with consumers, you can take a variety of approaches to reach them.

Online marketing strategies? If the question in the title of this article, or any mention of marketing for your dental practice, throws you for a loop, I’m not surprised. I mean, you went through all those years of school to be a dentist, not a salesman, right? But in reality, while your main focus has been learning everything there is to ...

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As the owner of a pest control company, you want to help people who are having trouble with pests in their homes or businesses. But, in order to meet that goal, those people must know that your company exists. That is where marketing ...

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Advances in technology over the past decade or two have created a new world of shopping, and we can only expect this to continue to evolve in the coming years. Twenty years ago, we were barely beginning to imagine the possibilities of finding information online. Who would have thought that we’d be ordering products with just a couple of ...

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