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How Can I Make the Most of Our Facebook Following?

Of all the social media sites we are active on (Instagram, Pinterest, LinkedIn, Facebook and Google+), none get as many questions as Facebook. People all over the internet are still trying to figure out the best way to maximize this following. How do we get more followers? How do we turn followers into leads? Are we posting often ...

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5 Tips for Managing Your Business’ Social Media Pages

One of the amazing things about the technological revolution of recent years is how quickly we assimilate technology into our lives. For instance, I’m old enough to remember a time before cell phones became mainstream – they were only for the ultra-wealthy or super busy. Now, every teenager on the block has an iPhone or Android, and it’s ...

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3 Ways to Leverage Your Social Media Following

One of the most popular jobs of the past few years has been Social Media Manager or something similar. Every business knows that a social media presence is vital in 2015, and someone needs to be in charge of all that. But I have an ...

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Should Businesses Be Embracing Snapchat?

Your humble author turned 30 this year, which probably sounds pretty darn young to some out there. But to be quite honest, I feel more and more like an old man with every passing day. I think I might have lost all patience for teenagers, I’m tired more often than I used to be, and my idea of a great Friday night is take-out dinner followed ...

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4 Things You Need To Know About Facebook To Increase Engagement

As we’ve discussed many times on this blog, it’s important for any business to have a social media presence in today’s world. And as I wrote recently, it’s more important to increase engagement on social media than it is to ...

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Is Facebook Really Going To Have A ‘Dislike’ Button?

We’re always talking about the importance of maintaining a social media presence to stay visible to your followers, and to interact with them. And with close to a billion daily users, Facebook is ...

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3 Reasons LinkedIn is Important for B2B Marketing

I’m a big fan of Tina Fey, and was a devoted follower of her hit show “30 Rock” throughout its run. The show introduced us to one of the most entertaining characters in recent television history, the charismatic and cunning career capitalist, Jack Donaghy. Played with ...

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Why Social Media Engagement Is More Important Than Number Of Followers

We’ve discussed on this blog many times before the importance of businesses establishing a social media presence. It puts a face on your business, and provides a very convenient forum for your customers and potential ...

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