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Is Social Media Useful for B2B Companies? (with real world examples)

With all the focus on digital media and social networking these days, your company might be wondering whether it should get involved as well. If you own or work for a B2B company, you probably wonder whether it is even worth your time to explore these ventures. Social media tends to be dominated by individuals and big name B2C brands like ...

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How Frequently Should Your Business Post on Social Media?

These days it doesn’t matter whether you are a B2B company or a small business, you should be utilizing social media. If you have never used these sites before it can be very overwhelming and confusing. A common question is: how ...

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How to use LinkedIn for B2B Lead Generation

We’ve all done it. You go about your regular inbound marketing tasks or following up on existing leads, until that random notification lands in your inbox. Once again, you’ve completely ignored one of the easiest, least expensive B2B lead generation channels: LinkedIn.

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Do Dentists Need to Use Social Media Marketing?

Well, you don’t need to. However, if you want to increase your number of patients and grow your business, you should definitely consider integrating social media into your marketing strategy. You do have a marketing strategy, right? You should have some sort of plan to bring in new patients and attract people to your ...

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Can Your Small Business Benefit from Social Media?

Social media can seem very intimidating, especially if you have never used it in a business capacity. It’s one thing to have a personal account that you use to connect with your friends, but when you are trying to generate leads and build up a brand, it is a whole different ball game. Couple that with all the different platforms like ...

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How to Use Instagram for Effective B2C Marketing

If I ask you to think of social media, most of you are going to conjure up images of two sites: Facebook or Twitter. Since these are the two biggest social media platforms in the world (and two of the oldest), that wouldn’t be a surprise. But what if I told you that it’s actually
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3 Unusual Marketing Tactics Small Business Owners Should Consider

We live in a world that is now dominated by social media and viral sensations, which means that many people are willing to do virtually anything for virtual fame. From appearing on preposterous reality shows, being guests on trashy talk shows and taking part in social media memes, there’s almost nothing people won’t do for their 15 ...

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How Can Social Media Benefit an Inbound Marketing Strategy?