You’ve got a nice website with information about your products and services, and contact information available – so why aren’t you getting more sales leads? These days, a website alone isn’t enough to generate all the leads you need; even the Thai restaurant you visit once a week has a website. You need to try other strategies to get ...

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Websites in the past were basically online brochures, used to showcase the basics of your business and not much else. Today, much more is required of your site in order to outshine the competition. If you are still relying on the site you’ve had for years, it’s important that you make some changes in order to ensure you’re doing all you ...

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You’ve shelled out the cash and revamped your company’s website. You’ve got the information that needs to be there, photos and testimonials, links to your blog and social accounts – all laid out in a lovely little package. You know that your website is the face of your business when it comes to your online consumers, so you’ve made sure ...

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Today’s consumers often rely more heavily on their own research than word of mouth. In the past, people would reach out to their friends and family to find out what business they had used for a particular service. Now, with the popularity of Google and online review sites, customers know they can go online and find out basically anything ...

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The layout and design of your website absolutely plays a big part in what makes it a success or a failure. However, there is much more to it than that alone. In the online world that we live in today, your website is often the first thing a potential customer will see of your business. It must stand in for a storefront, and impress ...

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Returning new leads is one of the biggest benefits your website can offer your business. It’s important that you learn the best way to use your site so that it works to your advantage. Simply having a static site that provides information and little more won’t get the job done in today’s web-friendly world. You’ll need to put in a little ...

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When you set out on your journey to build a strong web presence for your business, you may not be clear on exactly what your goals should be. Of course, at the end of the day the goal is to increase sales, but what smaller goals will get you to that bigger end goal? There are a number of things you can do to encourage sales, number one ...

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Landing pages are an essential part of a successful web presence for your business. In all that you do in all of your online efforts, you should be driving your web traffic to carefully thought out pages that will give your viewers exactly the information that they need.