HubSpot has basically everything you need to get started with inbound marketing, but there are a few tools that are absolutely essential for every business to have. When just starting out with the software, you are probably just using the blogging tools, maybe the social media inbox, and hopefully the
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Search engine optimization is an industry that is constantly changing and evolving. With every search engine algorithm update, it seems like everything that used to work is suddenly useless. Guidelines are always being revised, and new techniques keep coming out. It can be difficult to stay on top of all the changes, and most of the time, ...

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You are working hard to build up your social media presence. You read blog after blog to stay up to date on current techniques and trends. You seem to be doing everything right, yet the number of followers or likes keeps declining! Where did you go wrong? You try to change up your strategy, which works for a week until the numbers begin to ...

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This presidential election has been a wild ride, and we are still in primary season! Nobody could have predicted the campaigns we have seen so far with the rise of Trump, a seemingly unknown Vermont senator challenging Secretary Clinton, and the massive mudslinging on the Republican debate stage. Another big player in this election has ...

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If you have done any research on local search engine optimization (SEO), you have probably come across the term NAP, which stands for Name, Address, and Phone Number. You might be wondering why this is important, or you might think that this is so obvious that it doesn’t need to talked about. Regardless of whether you think it is important ...

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You know you need someone else to handle your marketing, you are tired of the Yellow Pages and traditional advertising, and/or you want to increase your leads and sales, but you aren’t sure where to turn. There are tons of ...

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YouTube is often overlooked by many marketers because they don’t take it very seriously. It’s true that most people use it for leisure and fun, but there are also brands taking advantage of the platform and using it to grow their businesses. Sure, you can pay for YouTube ads, which could be effective, but creating a great video that people ...

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