Social media can be very overwhelming at times. If you are on several different social websites and aren’t completely familiar with all of them, then you are probably unsure what you should even be looking for in terms of analytics. Perhaps you have a great social media marketing strategy in place, but how can you be sure if you aren’t ...

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If you are a small to medium sized business, you know the importance of budgeting and saving. Your main focus is your product or service, so you don’t have as much time or money to spend on the extras as a bigger business. Maybe you handle all the marketing yourself, or maybe one of your staff members does it in addition to their normal ...

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Search engine optimization helps your website get discovered by searchers both locally and globally. Think of all the things you type into Google or your favorite search engine and the reasons you turn to these search engines. Most likely, you are looking for answers. SEO attempts to gives you the right answers. By optimizing your website, ...

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You crafted the perfect buyer personas for your business. Maybe you looked at some of our other blog posts like how to create buyer personas for small businesses or this one on
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If you are searching for a marketing agency to help grow your business, you have no doubt seen the thousands of companies out trying to catch your attention. It can be incredibly difficult to distinguish one from the other, especially if you have no experience in the marketing world. All of us seem like good choices. Most of us have ...

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It is a rare occurrence if you see the Yellow Pages book on anyone’s doorstep anymore, and seeing someone actually using one would be like spotting a unicorn. In our high-tech world, there is just no need for a book of ads anymore. People do everything they can to escape advertisements, and if they need a phone number, it is easier to just ...

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It seems like every business, big and small, uses social media in some form. Some are constantly posting to every known platform from Facebook to Snapchat, while others will occasionally post a new update on Twitter every 6 months. Regardless of your personal opinions about social media, it’s hard to deny its role in marketing, and it’s
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Between Yelp, Angie’s List, Google Reviews, and countless others, there are plenty of ways for customers to write a glowing commendation or a brutally honest attack on your business. The question many business owners have is: are these reviews important or frivolous? Will they have any impact on actual customers?