If you recently opened up a small business, congratulations! Now the real work begins. After you get things going, start serving customers, and making a profit, you will probably begin to wonder how you can market your business to help it grow. You might consider advertising in magazines or on television, or you might want to buy ads on ...

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Build it, and they will come. Oh, if that were always true for dental practices.

For almost every small business, getting on the front page of Google search results is seen as the ultimate goal for their website. Research by advertising agency, Chitikia, found that the number one listing on Google pulls ...

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A lead, according to Marketo, is “a qualified prospect that is starting to exhibit buying behavior.” For a pest control company, this begins when someone believes they have a termite problem and start to research it, or it could be someone looking up how to identify rodent ...

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If you are looking into inbound marketing for your business, then you are probably searching around for places to learn about this strategy. This might be how you stumbled on this blog post! Well, I am going to go over the top 4 websites (besides our own blog) where you will find the best and ...

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Marketing the service industry still remains a mystery to many owners and even marketers. When you look at the dental industry, you see a blanket need, somewhat standard solutions and little ability to convey differentiating factors in advertising or promotion. This was very much the case with traditional marketing, so how can digital / ...

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Bringing in new patients should be the ultimate goal of your website. It shouldn’t be just an informational, static page that tells visitors where to find your office and what number to call to make an appointment. Although that information is extremely important, your website should be selling your practice as the best choice and ...

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