There’s no question that marketing is one of the most essential functions of any business, regardless of the size of your company or what it is that you’re selling. You’ve got to define your brand identity, and get the word out on the street, through advertising and social media, so that people know that you’re there, and what you do. And ...

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If there’s one function that’s absolutely essential to every business, it would probably be marketing. Let’s face it, it doesn’t really matter what kind of product or service you’re selling. Unless you’ve got a product that completely sells itself you’re going to need to put some effort into promoting what you do. That means getting the ...

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As a business owner, you know that it is important for people to be able to find your company online. But, how do you make sure potential customers are able to find you when they search for the products or services you offer? One option to help increase your
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In the early days of the web, it was something of an accomplishment and a distinction to even have a website for your business. Later, as commercial websites became more commonplace for businesses of all sizes, it was great to have a website that was basically a glorified brochure for your company. In today’s highly competitive world, ...

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People search online for almost everything. This means that you need to have a presence online so you can be discovered by potential patients. You can
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Marketing is an important part of any type of business. Whether you sell a product or offer a service, you need to do some type of marketing so potential customers can find your company. If you have not been putting much effort into marketing, it is ...

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I will answer the title of this blog immediately - yes, email marketing is an effective marketing strategy in today's digital world. For some reason, many business owners we come across think their emails are not getting looked at by potential customers, but it is actually quite the opposite. It is still one of the most cost-effective ...

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Working in the business-to-business (B2B) sector can be quite challenging, especially when compared to the business-to-consumer market (B2C). When you’re dealing directly with consumers, you can take a variety of approaches to reach them.