Sales and inbound marketing are all about leads. Sometimes, you get lucky and a consumer comes right to your business and tells you exactly what they want, without any effort on your part. But that’s not really sales, is it? That’s more like just purchasing. If you needed toilet paper and went to the store to buy it, you weren’t a lead; ...

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Inbound marketing is the fastest-growing marketing strategy in the business world. In fact, it might be the most popular digital marketing tactic in use today, and for good reason: it’s dynamic, successful and cost-effective. But it also ...

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Content marketing for B2B businesses has been on the rise for years – a recent report by the Content Marketing Institute found that 93 percent of B2B companies are using content marketing. And why shouldn’t they ...

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Most business, especially those that have subscription or membership products/services, are concerned with their churn rate – the number of customers they lose as time passes. You may not think that has much to do with inbound marketing, but it actually involves one of its key components.

In the past, marketing was easy: you buy a big yellow pages ad, maybe pay for a couple of radio or TV commercials, and you call it a day. After all, choices for consumers were extremely limited: you want to find a business or service? You check the yellow pages. The end. Want to wind down and watch some TV? You have three whole networks to ...

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So you’re considering hiring a content marketing agency – first of all, congratulations! Content marketing is one of the fastest-growing marketing strategies for a reason: it’s affordable, effective and dynamic. ...

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Content marketing is an exciting and effective strategy that can really jumpstart your business. It provides ample qualified leads and allows for creativity and adaptability in your marketing campaigns. However, it can also be very challenging to implement on your own. A content marketing agency can really help you get your marketing off ...

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Calls to action are an important part of a solid inbound marketing strategy. They are meant to inspire your website visitors to do exactly as the name implies: take ...

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