One of the principal tenets of content marketing is the idea of “attraction.” No, we’re not talking about how good-looking you are; we’re talking about attracting customers to your website. You attract them through the use of appealing content.

Content marketing has become one of the most widely used marketing strategies in the modern business world: according to the Content Marketing Institute, 93 percent of B2B companies are now using some form of ...

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In the age of internet dominance, you need a digital marketing strategy if you want to compete. And the most popular digital marketing strategy in the business world is content marketing. Here are five reasons why:

If your business isn’t using content marketing, they’re really missing the boat. Not only is it effective, it’s affordable and adaptable. But maybe it’s not up to you – maybe you’re having a really tough time convincing your boss to try something different. In fact, your boss may not even understand what content marketing ...

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Halloween is a time for fun costumes, trick or treating and hearing “Monster Mash” and “Thriller” on the radio. But why can’t it also be a time for good marketing?

Stop me if you’ve heard this one before: you’re speaking to the owner of your business, extolling the virtues of digital marketing, such as blogging or social media. But instead of listening intently, their eyes seem to glaze over. And at the end of the conversation, instead of agreeing to give it a shot, they decide to pass.

If you’re still spending your money on yellow pages advertising, you’re making an unwise business decision. Not only are the yellow pages expensive, their reach continues to fall every year. Yellow pages used to dominate the local business ad market, but people are now turning to the internet instead, and in huge numbers.

Email marketing is hard. Any company with an online presence is trying to get your email address, and they then want to use that email address to market to you constantly. To get your company noticed in such a crowded field is a challenge. Although there is no surefire way to make your email marketing flawlessly successful, there are ways ...

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