In the simplest terms, repurposing your content means you take the same information and present it in different ways. You might wonder why a company would do such a thing – don’t people want new information instead of old information? But repurposing content isn’t about presenting the same information to the exact same people; it’s about ...

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Content offers are a major part of inbound marketing, because free stuff is a big draw for potential customers. And that’s essentially what content offers are: a free gift (in exchange for contact information, of course).

Landing pages are a key part of the inbound marketing formula for success – but only if they are being used correctly. Your landing page shouldn’t just be a place for you to direct people to; it should be a turning point in the sales process, where you either turn a visitor into a lead or into a sale.

If you’re using landing pages ...

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In 2014, traditional marketing isn’t getting it done anymore. If you want to have successful marketing, it needs to be digital, and the best way to market in the digital space is through inbound marketing.

One of the integral parts of inbound marketing is content. If you’re not offering content as part of your marketing strategy, ...

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If you own a small business, you may not be using marketing automation software. Perhaps you don’t think the cost is justified, or maybe it seems more like a luxury or convenience rather than a necessity. But marketing automation is ...

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Social media is no longer just a fad for young people – it has become an integral part of our daily lives. From journalists, to celebrities, to organizations, everyone is using social media for information, promotion and communication. So why shouldn’t you?

Maybe your business doesn’t have a social media presence; or perhaps you ...

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As the calendar turns to September, the weather begins to cool down, the days get shorter and football returns to fields all across America.

If you don’t recognize the headline of the blog, then you either don’t like summer blockbuster movies or don’t have any female teenage relatives – it’s a famous quote from the bestselling young adult book series The Hunger Games, which is now also ...

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