As a business owner, you probably have a pretty good idea of who your target consumer is. You’re familiar with their wants and needs, and you know how you and your business can help them. You’re obviously an expert in your industry, and no one knows more about your company and what you have to offer than you. With all of this expertise, ...

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If you are still trying to accomplish your marketing goals via traditional methods such as TV or radio ads, direct mail, or cold-calls, you are not using your marketing bucks in the most beneficial way, period. As we transitioned into a more digital world, it may have made sense to ease into things and keep the majority of your budget ...

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To answer that, no. HubSpot is the pioneer of inbound marketing, and they still sit atop the throne. However, fitness models are utilizing great inbound marketing strategies and they might not even be aware of it.

Social media marketing may very well be one of the most important aspects of your online marketing strategy. It is the very best way to stay available and in touch with your current and prospective clients. It also allows for a level of engagement unlike anything before. Building a strong presence across multiple social sites is imperative ...

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If you’re somewhat new to the world of social media, you may be a bit confused by all of the hashtagging you see going on. Actually, you may not even really understand what hashtagging is! In a nutshell, a hashtag is a word or a phrase prefixed with the # symbol. The purpose of doing this in the social media world is to easily group ...

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Using your online presence to generate leads is one of the best ways to bring in new business. There are a number of things you can do in order to generate leads online, and here we’ll go over the three most important steps in the process to get you started.

Create a Smart Sales Website

When you begin thinking about your marketing strategy for your business, what is the first thing you consider investing in? If your answer is traditional methods such as radio or TV commercials, print ads, or direct mailings, STOP! Think about how beneficial those tactics have truly been for you in the past, and what type of ROI they’ve ...

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Have you started implementing an inbound marketing strategy for your business? If you haven’t, now is definitely the time. Every day more and more consumers are opting out of traditional methods of marketing, and if you don’t change your tactics, you’re business is likely to be left behind.

The majority of consumers today find a ...

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