Are You Marketing to a Target Buyer Persona, or Yourself?
Wednesday, March 12, 2014
As a business owner, you probably have a pretty good idea of who your target consumer is. You’re familiar with their wants and needs, and you know how you and your business can help them. You’re obviously an expert in your industry, and no one knows more about your company and what you have to offer than you. With all of this expertise, ...
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