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LATEST BLOG POST

Are You Marketing to a Target Buyer Persona, or Yourself?

As a business owner, you probably have a pretty good idea of who your target consumer is. You’re familiar with their wants and needs, and you know how you and your business can help them. You’re obviously an expert in your industry, and no one knows more about your company and what you have to offer than you. With all of this expertise, ...

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Embrace It: We Live in a Content Marketing World Now!

If you are still trying to accomplish your marketing goals via traditional methods such as TV or radio ads, direct mail, or cold-calls, you are not using your marketing bucks in the most beneficial way, period. As we transitioned into a more digital world, it may have made sense to ease into things and keep the majority of your budget ...

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Are Fitness Models Using Inbound Marketing Strategies Better Than HubSpot?

To answer that, no. HubSpot is the pioneer of inbound marketing, and they still sit atop the throne. However, fitness models are utilizing great inbound marketing strategies and they might not even be aware of it.



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How Do I Start Using Social Media for Business Growth?

Social media marketing may very well be one of the most important aspects of your online marketing strategy. It is the very best way to stay available and in touch with your current and prospective clients. It also allows for a level of engagement unlike anything before. Building a strong presence across multiple social sites is imperative ...

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4 Ways You Can #hashtag With a Business Purpose

If you’re somewhat new to the world of social media, you may be a bit confused by all of the hashtagging you see going on. Actually, you may not even really understand what hashtagging is! In a nutshell, a hashtag is a word or a phrase prefixed with the # symbol. The purpose of doing this in the social media world is to easily group ...

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3 Most Important Steps to Generating Sales Qualified Leads Online

Using your online presence to generate leads is one of the best ways to bring in new business. There are a number of things you can do in order to generate leads online, and here we’ll go over the three most important steps in the process to get you started.

Create a Smart Sales Website



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It's Not 1999, Stop Using Traditional Marketing Methods

When you begin thinking about your marketing strategy for your business, what is the first thing you consider investing in? If your answer is traditional methods such as radio or TV commercials, print ads, or direct mailings, STOP! Think about how beneficial those tactics have truly been for you in the past, and what type of ROI they’ve ...

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Bury Your Outbound Marketing Process, Inbound Marketing is The Future

Have you started implementing an inbound marketing strategy for your business? If you haven’t, now is definitely the time. Every day more and more consumers are opting out of traditional methods of marketing, and if you don’t change your tactics, you’re business is likely to be left behind.

The majority of consumers today find a ...

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