More and more all the time, content marketing is becoming a vital part of any successful marketing strategy. No longer can you put out a few radio, TV, or print ads and call it a day. In our non-stop digital world, consumers are avoiding traditional marketing methods whenever possible. As a small business, you must find another way to ...

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Developing a detailed Internet marketing strategy is at the very core of taking your business online. The implementation of a successful online marketing strategy can increase sales significantly for your business. In order to craft a successful online presence, there are several things you must do.

Did you know that Beyonce recently released a new album? Of course you did – who didn’t hear about it? So what was it about this album in particular that made it such big news? The fact that she promoted it endlessly, did talk show appearances, and ran television, radio and print ads? No, that wasn’t it. Because she didn’t do ...

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When you are planning your marketing strategies for your dental practice, you may naturally lean toward focusing on traditional marketing methods such as TV or radio commercials, direct mail, or even billboard ads.  In the past, this approach was basically your only option for reaching potential patients. You may have had ...

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Innovative marketing…what do I mean by that? It is not something simple, so lets think about it. Coming from dictionary.com the term innovate is defined as: “to introduce something new; make changes in anything established”. Basically, to be an innovator means to be someone that challenges the thinking of others, takes chances, thinks ...

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Developing and maintaining a strong web presence is of the utmost importance for your small business. The majority of people in need of a product or service will go online to research their options before making a buying decision. This opens up a world of possibilities and opportunities for your company. A great way to get ahead of the ...

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Here is our HubSpot story. I’ll try not to bore you to tears but I feel that it is important for you to understand the whole story. In other words, how did we find HubSpot and what are we hoping to accomplish?

First some credit where credit is due. My new Inbound friend at www.nectafy.com is ...

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Inbound marketing is all about creating specialized content designed to appeal to your ideal customers. By providing quality content that aligns with the clear-cut interests of your customers, they begin to see value in what you have to offer and are left feeling empowered in the buying process.