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Why are My Landing Pages not Converting?

If your business is using landing pages to drive sales, that’s excellent; landing pages are a key part of an effective inbound marketing strategy. But even the best landing pages don’t have great conversion rates – average is around 2.35 percent. That’s just the nature of the business. 

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Keywords For Dentists

This is going to be a relatively short blog. In other words, I just want you to check this out for yourself. If you find out you have a problem, contact us immediately.

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The Yellow Pages Are Dead!

After spending a really fun career selling yellow pages print advertising, I can say unequivocally, they are a thing of the past. Not too long ago my local phone book would be delivered and it was the better part of 6 or 7 inches thick. It was bustling with advertising, coupons, full color advertisements on the back cover and one might say it was business suicide for your business not to be included. I have personal memories of business owners who missed the book or were inadvertently left out somehow. They were mortified, it was going to be 12 months of hell trying to recover the lost source of new customer leads. And now as you can see in the photo above (from my hallway) the books just clutter up the walkway. Eventually they are thrown out and nobody really cares.

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Running a Google AdWords Campaign for the First Time?

As a business owner, you know that it is important for people to be able to find your company online. But, how do you make sure potential customers are able to find you when they search for the products or services you offer? One option to help increase your visibility on search engines is to pay for ads. The way to do this on Google, which is the top search engine, is to start a Google AdWords campaign.

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Everything You Should Know About Web Marketing for Dentists

People search online for almost everything. This means that you need to have a presence online so you can be discovered by potential patients. You can create an online presence through many outlets including your website, social media, and paid ads.

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3 Reasons Outsourcing Your Marketing Responsibilities is a Good Idea

Marketing is an important part of any type of business. Whether you sell a product or offer a service, you need to do some type of marketing so potential customers can find your company. If you have not been putting much effort into marketing, it is time to get started. If you have been doing the marketing for your business on your own without the desired results, it is time to change your approach. If you fall into either one of these categories, outsourcing your marketing responsibilities is a good idea for three main reasons.  

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Why Every B2B Company Needs Content Marketing Services

Working in the business-to-business (B2B) sector can be quite challenging, especially when compared to the business-to-consumer market (B2C). When you’re dealing directly with consumers, you can take a variety of approaches to reach them.

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Paying for Content Distribution: Should You Consider It?

“Do you want to boost your post?” If you have a Facebook page for your business it is likely that you have been asked that question. It can be disheartening to post great content only to realize that it only reached a small audience. For a small fee you can boost your post and reach more users, but the costs can add up quickly. Before you spend a large chunk of your marketing money on paid content distribution, take some time to learn about your options. First, let’s go over some of the options for paid content distribution and then discuss if it is worth considering.

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