Marketing is an important part of any type of business. Whether you sell a product or offer a service, you need to do some type of marketing so potential customers can find your company. If you have not been putting much effort into marketing, it is ...

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Working in the business-to-business (B2B) sector can be quite challenging, especially when compared to the business-to-consumer market (B2C). When you’re dealing directly with consumers, you can take a variety of approaches to reach them.

“Do you want to boost your post?” If you have a Facebook page for your business it is likely that you have been asked that question. It can be disheartening to post great content only to realize that it only reached a small ...

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There is no way to deny that the internet is a powerful marketing tool. The vast majority of people use the internet to search for services they need, as opposed to using other methods such as the yellow pages. If you want potential ...

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As a business owner, social media marketing should be an essential element of your overall marketing plan. According to Statista, 78 percent ...

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As the owner of a pest control company, you want to help people who are having trouble with pests in their homes or businesses. But, in order to meet that goal, those people must know that your company exists. That is where marketing ...

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A good inbound marketing strategy can increase traffic to all area of your company’s online presence and ultimately help you turn the increased traffic into more customers. However, if your inbound marketing strategy is not working it may simply be a drain ...

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Managing your online reviews is a critical component of establishing a positive online presence. Whether it be Yelp, Facebook, or Google+, it is important to stay on top of what people are saying about your business. And yes, that means acknowledging the negative reviews.