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Dentist Marketing: How to Generate New Patients Online

Imagine someone walked up to you told you that attracting customers to a dental practice is easy because everyone has teeth. “You have teeth. I’m a dentist.” Marketing done, right?

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How to use LinkedIn for B2B Lead Generation

We’ve all done it. You go about your regular inbound marketing tasks or following up on existing leads, until that random notification lands in your inbox. Once again, you’ve completely ignored one of the easiest, least expensive B2B lead generation channels: LinkedIn.

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Incorporating Case Studies Into Your Website Redesign

Case studies have been a valuable marketing tool for generations, and have sometimes been referred to as a “salesman’s best friend”. Traditionally, buyers like to hear stories from other satisfied customers who ...

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3 Mistakes Sales Reps Make When Doing a SaaS Demo

It’s not easy for sales reps to make the “perfect” sales pitch. Planning what to say when you’re out there in the field in front of your customers is both an art and a science. What’s going to work best depends on a lot of factors, including the product itself, the company, the style of the particular sales ...

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5 Reasons You Need To Align Your Sales Team With Your Online Lead Generation

We sometimes tend to talk about sales and marketing as if they were one entity. In most companies, though, these two vital functions are handled by different groups. The marketing group will be focused on getting the company’s message out to the public and driving them towards your website and products. The ...

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4 Ways SaaS Companies Can Personalize Their Content For Website Visitors

We’ve discussed previously on this blog the value of content marketing for just about every industry, and SaaS companies are certainly no exception.  It’s also important to understand the value of
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So You Bought a HubSpot Subscription, Now What?

If you’ve been following this blog, you’ve certainly gathered by now that we’re big advocates of using HubSpot to manage and coordinate your content marketing campaign. So perhaps you’ve taken our advice, and have made the first move towards an inbound marketing campaign, and you’ve bought a HubSpot ...

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4 Reasons SaaS Companies Need Inbound Marketing

Software-as-a-Service, or SaaS, is currently one of the hottest markets. According to a forecast by Forrester in January 2015, global SaaS ...

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