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InBound Marketing and HubSpot

 

I have spent the past 90 days looking for the best InBound marketing method, software products, add ons, widgets, etc.

I trialed a whole bunch of landing page products, squeeze page thingys, facebook fan page specialists, etc, etc., etc.

After a very thorough analysis and trial of all of these things I have come to a simple conclusion, HubSpot has all of it in a single place. It is the one place you can go and hook up everything you need for a total InBound Marketing solution.

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Rhino’s Best Blog Articles From 2016

If you’re new to the Rhino website and blog, you may be a bit overwhelmed by the amount of content to be found here. I’m not going to apologize for it. After all, we’re constantly pushing the concept of content marketing, giving your customers value in the form of useful meaningful content. Looking back over the blogs we published in the last year, I can say confidently that we’ve done just that, but admittedly, the volume of blog articles may be a bit daunting. With that in mind, I’m going to give you what we see as our “greatest hits”, a survey of our best blogs that give you a good picture of what it is that we do here at Rhino. So, without further ado, and in no particular order, here are Rhino’s best blog articles from 2016.

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Why are My Landing Pages not Converting?

If your business is using landing pages to drive sales, that’s excellent; landing pages are a key part of an effective inbound marketing strategy. But even the best landing pages don’t have great conversion rates – average is around 2.35 percent. That’s just the nature of the business. 

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Web Marketing for Dentists: Where Should Your Budget Go?

I’ll be honest with you. Web marketing and budgeting, for dentists, is not one of the most inherently exciting topics I’ve written about. As a content specialist at Rhino, I know that not every article I write is going to have a theme that really gets my juices flowing. But most of the time, I know that there’s a target audience who is going to be really interested in the subject matter. But in this case --- that may not be true. I mean, most dentists, I’ve known, even the really talented, passionate ones, are interested in serving their patients, and learning about the latest advances in dental technology. As far as the business side of things, like web marketing, and the budgeting therein, maybe not so much. And for the rest of us, who aren’t dentists, well, let’s just say that most us don’t really get all that excited about our visits to the dentist.

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Choosing a HubSpot Subscription: Pro vs. Enterprise

You don’t have to spend too much time reading our blog or website content to see that we’re big fans of HubSpot’s marketing automation software. As a matter of fact, there have already been dozens of blog articles on this site discussing HubSpot’s offerings and how they can be used to elevate your digital marketing efforts to a new level. For those of you who have already been following our writing on the subject, I don’t want to be too repetitive, but since it’s a new year, I’ll recap some of the main reasons that we’ve become such outspoken advocates of the HubSpot platform

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Why Start-Ups Should Outsource Their Online Marketing

Getting your start-up business up and running presents a multitude of challenges. For starters, there is an overabundance of competition, both from existing companies and other start-ups in the same field. On top of that, no matter how much of a independent, “do-it-yourself” attitude you have at the onset, we all know that the time will come when you can’t manage it all on your own. And, it’s not always easy to find the talent that you need to manage everything in-house. Many of the people with the skills you’re in need of may already be employed by one of your competitors, or may command higher compensation than your bootstrapped start-up is budgeted for. So, for these reasons, among others, outsourcing has become an attractive solution, and one that you should consider for your start-up.

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Determining How to Allocate Your Marketing Budget

Here at Rhino, most of the clients we speak to feel that they have already come up with a superior product, or a great idea for a service offering. That’s always great to hear, and it’s certainly the basis of an excellent business plan. But I don’t need to tell you that it’s not enough to come up with a brilliant idea, even if you’re ready to start mass producing it. Business is all about the bottom line, and that means that you’ve got to close sales. This is where marketing enters the equation.

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Outsourcing Your Website Design and Development

It’s 2017, and as we move into the new year, it’s a good time to make sure that your company is equipped with all of the tools that it will need for success this year. One of those tools is undoubtedly a really good website. But what exactly constitutes a good website in 2017? I’ve done a bit of website design and development myself over the years, and I know firsthand that the trends have changed dramatically. Does anyone still remember the early versions of Netscape, which allowed blinking text, when no other browsers could do it? That was cool and stylish, well, for 1994, but it didn’t take too long before that looked completely outdated. As a point of reference, the <blink> HTML tag, which produced that effect, was finally phased out in 2013 when the Firefox browser stopped supporting it.

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