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Outsourcing Your Content Creation and Blogging to an Inbound Agency

I’m going to assume that since you’re reading this blog, you have some familiarity with inbound marketing, and understand its value. I’m also going to assume that you know that inbound marketing is also sometimes known as “content marketing”, as so much of the inbound process centers around using valuable content to attract, retain, and convert members of your target audience into customers. Today, I’d like to look at the idea of outsourcing that content creation, including blogging, to an inbound agency.

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Writing Content for Your Website: Outsourcing it vs. Doing it Yourself

I’d like to start this article off by apologizing to any business owners who may be taken a bit aback by the title. I’ve been involved in a number of small / startup companies, and I cringed just a little myself as I typed those words. It’s not just that outsourcing has become a bit of a dirty word in the media in recent years, with so many jobs having been outsourced / offshored. We’re talking about a completely different definition of the word “outsourcing” here, the one that’s becoming a fairly standard business practice, that is, delegating a business process to a third party or an external agency. 

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Blogging For Millennial Audiences

Even as I write this article, millennials are rapidly securing their place as the most populous age group in the population and the workforce. I’m talking here, of course, about the enormous group of Americans who were born between roughly 1980 and the early 2000s. It’s difficult to read very much in today’s media without some mention of this demographic. If it’s not some comment about the stereotypes of that generation, then it’s going to be a discussion of how irrelevant my generation (I’m a baby boomer) has become to marketing and media trends. But in case we’ve left any gray area here, no less authoritative of a source than the Pew Research Center has made it perfectly clear here: Millennials have now passed Baby Boomers as the largest living generation in the US. Their numbers now exceed 75 million, narrowly surpassing my generation. As a side note, Generation X-ers are catching up as well, and are expected to overtake Boomers, our ranks already beginning to dwindle, by 2028. 

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How to Create Blog Content if You Own a Pest Control Company

There is no way to deny that the internet is a powerful marketing tool. The vast majority of people use the internet to search for services they need, as opposed to using other methods such as the yellow pages. If you want potential customers to find your website when they need pest control services then you must have an online presence.

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How to Create Great Blog Content as a Dentist

Here at Rhino, as you’ve probably noticed, we’re big fans of inbound marketing. We prefer it to old school, outbound marketing, and we think it can be used effectively for just about any type of business. It doesn’t really matter that much what your product or service is. The method can be applied to any field. Healthcare providers are no exception, and, in particular, we’ve had some success setting up inbound marketing programs for dentists.

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The Do’s and Don’ts of Business Blogging

What is Gated Content?

One of the most touted benefits of content marketing is its ability to increase quality traffic for your business. By creating targeted content, such as blog articles, eBooks, and infographics, it increases your visibility and likelihood for people to find you. According to Demand Metric, 80% of people appreciate learning about a company through custom content, and 60% of people are inspired to seek out a product after reading content about it. 

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4 Things Business Owners Should Not Forget When Blogging for Their Company

There are numerous benefits to blogging for business. You can establish yourself or company as an authority in your field, attract more traffic to your website, encourage repeat customers, and ultimately attract new customers through blogging. If you are a business owner considering or currently blogging for your company, there are some important things about the process you should not forget.

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