There are numerous benefits to blogging for business. You can establish yourself or company as an authority in your field, attract more traffic to your website, encourage repeat customers, and ultimately attract new customers through ...

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If you follow our blog, you have already seen us cover the importance of blogging for businesses (The reason for blogging and 15 ...

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You crafted the perfect buyer personas for your business. Maybe you looked at some of our other blog posts like how to create buyer personas for small businesses or this one on
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What’s worse than stagnation? Even if you have a bad idea, hey, it’s still an idea. You’re still innovating, even if it’s a lousy innovation. But stagnation means nothing is going on. Things are dull and inactive. And in the context of the business world, stagnation means sales are flat – and friend, there’s no business model ...

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Is there anything that inbound marketers worry about more than coming up with blog topics? They stress, worry, and pull their hair out, hoping they’ll devise exactly the write blog topic to maximize their traffic and bring in all the leads.

It can be tough to write for a living – the mind only has so many ideas, and sometimes they just aren’t flowing. But other times, this job is interesting and fun. Like when I get to write about pop culture topics. For some strange reason, I love to write about pop culture. Whether it’s TV, movies, sports or video games, I am ...

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If you wanted to pin down the target audience for our blog posts, it would probably be “busy and hard-working business owners that understand they need to invest in online marketing but don’t know where to begin.” So in order to meet the needs of our audience, we try to keep our concepts broad and simple. Inbound marketing is a pretty ...

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