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Getting Your Dental Practice to Rank on the First Page of Google

For almost every small business, getting on the front page of Google search results is seen as the ultimate goal for their website. Research by advertising agency, Chitikia, found that the number one listing on Google pulls in 33% of the traffic alone! Along with this, they discovered the first page accounts for 91.5% of traffic, so if you are listed on page two or even farther back, it is incredibly unlikely that anyone will find or click on your website.

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Why Your Content Isn’t Increasing Website Traffic

Here’s a marketing pop quiz for you: what’s the point of your content? All those blog articles, content offers, etc. What’s the purpose of all this content? To educate your customers? Move your products? Satiate your desire to become a prize-winning writer?

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4 SEO Strategies That Are Outdated

SEO (Search Engine Optimization) is a constantly evolving process. What were effective SEO strategies a few years ago may no longer be effective. In fact, some of the tactics you’ve been using for years may actually work against you in the changing landscape of search algorithms.

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How Long Does It Take For My Blog To Start Ranking In Search Results?

A healthy portion of our time here at Rhino is spent coming up with blog topics. It’s a delicate process that requires several considerations: for starters, what topic do we want to discuss? It’s a bad idea to repeat topics often, so we try to be original. Then, we move to incorporate keywords in the headline, so that our blog will show up in search results. And then after all that, we still have to check it for readability and common sense; if you just throw a bunch of keywords together to form your topics, you’ll not only confuse readers, you’ll probably end up unintentionally sabotaging your rankings.

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Why Google Is Placing So Much Emphasis On Responsive Websites

If you’re a webmaster, web developer, or are involved in internet-based marketing, you have no doubt heard of “Mobilegeddon” by now. For those readers who haven’t been following the news, this refers to Google’s latest update to its search algorithm, which has been in effect since April 21st. The name “Mobilegeddon” contains two clues about the nature of this update, and the effect it was expected to have. Google now gives higher ranking to responsive (mobile-friendly) websites, and this was expected to have a cataclysmic effects on much of the web. 

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How Often Should I Be Updating My Site Page SEO?

It would be difficult, if not impossible, to discuss online marketing without talking about SEO (Search Engine Optimization). Since the earliest days of the World Wide Web, we’ve all been concerned about making sure our pages can be found in a web search. SEO is the science, so to speak, of getting high rankings in search results. And by now, most online marketers understand that SEO is an ongoing process, not just a one-shot “set it and forget” tool. The question, however, is how often you should be updating your site page SEO strategy.

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Can we Expect Changes in Google's Algorithm Any Time Soon?

What Can We Learn About the Future of Marketing From "Mobilegeddon"?

On April 21st, the latest Google algorithm update, which has come to be known in the media and blogspace as “Mobilegeddon”, went live. In case you haven’t been following the trail of news stories, this was announced in a short but sweet post on Google’s Webmaster Central Blog back in February. The gist of the post was straightforward, and made Google’s intentions clear. The search engine giant acknowledged what most of us already knew: more and more of us are using mobile devices to access the internet, and the time had come for Google to adjust its search algorithms accordingly.

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