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3 Things We Can Learn From Google’s Latest Algorithm Update

What many marketing professionals dubbed as “mobilegeddon” in the search engine world, finally began rolling out on April 21. Google’s latest algorithm update is meant to reward websites that are mobile-friendly in search engine results and, according to its nickname, destroy those that aren’t. This may seem cruel to some business owners, but the truth is that our world is becoming increasingly more mobile. Between cell phones and tablets, our faces are constantly buried in a screen, and our thumbs constantly scrolling up and down. It’ s a wonder that Google didn’t implement “mobilegeddon” sooner. However, as it rolls out and we learn more about its effect on websites, there are already some things that we can learn simply from its existence. Here are three of them:

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4 Reasons Your Keyword Strategy is Not Getting High Google Rankings

One of the critical components of inbound marketing is the identification and use of keywords that are prominent in your business’ field/market. Because inbound marketing is all about attracting the customer to your website, you need to use keywords that are likely to be included in Google searches related to your field – this is what helps the potential customer find you.

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Blogging Etiquette – the Dos and Don'ts in the Eyes of Google

Keeping a relevant and regularly updated blog is one of the cornerstones of a good inbound marketing strategy. Not only does it allow you to showcase your expertise in your field, it also attracts potential customers to your site and exhibits the value of your content.

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How Many Blogs do I Need to Write to Start Seeing Organic Results?

You’ve decided to embrace inbound marketing and are starting a blog for your business; excellent! This is a tremendous first step. But as you sit down at the keyboard to start typing away, you’re probably wondering: exactly how many of these blogs am I going to have to write before we start seeing some organic results? Well…

The short answer: probably a lot

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Google Owns Your Marketing Strategy

Your marketing strategy should have many parts, including such things as social media, content offers and blogs. But no matter how diversified or versatile your marketing strategy is, there’s one thing you can’t escape:

Google owns it.

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No One Really Understands SEO Like Google

Search Engine Optimization (SEO) has been a concern for websites since the early days of the internet. You have likely seen SEO thrown out as a corporate buzzword from dozens of sources, from Fortune 500 CEOs to blog posts.

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How Come My Blog Articles Are Not Ranking High On Google Searches?

When it comes to internet commerce, Google ranking can make or break a business. The vast majority of internet users still prefer Google over any other search engine, with Google sites accounting for two-thirds of all internet searches. And not only do you need to show up in Google results, you need to show up early – according to a 2013 study, the top result of a Google search gets 32.5 percent of that search’s traffic, and the number drops significantly from there. And if your page comes up on the second page, the numbers aren’t kind: your site will get less than 2 percent of the search traffic.

To make sure your articles are appearing on Google, and in a timely fashion, you need to understand how Google’s search algorithm works. Google uses what is known as a crawl to follow links and explore the entire internet, indexing and cataloguing everything as it goes. They then use algorithms (which are constantly updated) to make sure your search results are the most relevant results available. 

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Do Bing and Yahoo Have Value Any More?

When it comes to online search options, Google is easily considered king. It’s not often that you hear someone say they’ll “bing” or “yahoo” something. But even though they may not be exactly top of mind when it comes to online search, there is still some value to be found in Bing and Yahoo.

Although Bing may not be the first search engine you think of when you go online to conduct research, at the end of last year Bing ended the year with an all-time high in US market share. While Google still dominates with nearly 67 percent of all searches in December of 2013, Bing is the #2 search engine in the US. Yahoo isn’t looking quite as good.

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