We’ve written a lot on this blog about how easy it is to generate online leads using inbound marketing. However, the equation is not as simple as just putting up some content, getting people to click on your links, and counting the orders you receive. Your customers are humans, not computers, and the world of digital marketing and sales is ...

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Advances in technology over the past decade or two have created a new world of shopping, and we can only expect this to continue to evolve in the coming years. Twenty years ago, we were barely beginning to imagine the possibilities of finding information online. Who would have thought that we’d be ordering products with just a couple of ...

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As a prelude to this blog about social media marketing, please allow me to remind the reading audience that I was around, and even involved in sales and marketing, in the days before social networking, or even the internet, for that matter, was a force to be contended with. I was dragged, somewhat reluctantly, into the ...

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Local business owners face a myriad of challenges in today’s world. The proliferation of large national and even multinational corporations makes it tough for a local business to compete. They’re able to outspend small shops on marketing and advertising, and are able to undercut local merchants on pricing due to the sheer volume of ...

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Pest control as a business has been around for as long as there have been pests and people who don’t want them in their homes. The pests that plague people and the methods of controlling them may not have changed much over the years. But times certainly have changed, and consequently pest control companies, like most businesses, have to ...

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We’ve talked a lot on this blog about the value of inbound marketing, and the use of high quality content to attract potential customers to your website. Once you’ve gotten them there, of course you’ll continue to engage them with your content. Ultimately, though it all comes down to actually getting people to make a purchase, but before ...

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