Buyer personas, as you’ve probably heard by now, are an essential part of your inbound marketing effort. In case you’re not clear on what a buyer persona is, what we’re talking about here is a representation of your ideal customer. This is going to be a somewhat fictional character, ...

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If you’ve been reading about inbound marketing, you’ve probably heard about the importance of a well-designed landing page, and perhaps you’ve even started implementing some of them. In case you haven’t, let’s start this discussion by ...

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If you’ve been reading this blog, you know that we’re huge advocates of inbound marketing as a way to drive people to your website through the use of relevant content. If you’ve begun your inbound campaign, we hope that you’ve begun to see an increase in traffic to your site. But of course there’s more to marketing than just getting ...

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At one time, all that healthcare professionals had to do to attract new patients was to hang out a shingle in front of their office, to be seen by local passers-by, who would then be likely to remember them when their services were needed. Of course, in today’s internet-centric world, that simply won’t cut it any longer, and neither do ...

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Do you work in marketing in a “boring” industry? If so, I bet you dream about selling a more exciting, glamorous product, like sports cars, or the latest blockbuster movie. I know, the feeling. If only you were marketing one of those products, you’d be running a really successful marketing campaign.

If you’ve spent much time on this blog, you know that we’re always talking about inbound marketing as the most effective method of generating business in today’s digital world. We also can’t find enough praises for HubSpot as the ideal ...

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Whatever product or service you’re selling, and by whatever means, there’s one thing that all salespeople need to keep in mind. It’s a simple principle, really: Give the right message to the right person, at the right time. There’s no point giving someone a sales pitch about a product that they don’t have a need for, nor does it make sense ...

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In my years of working as in sales and marketing, if there’s one complaint that I’ve always heard more than any other, from fellow salespeople, it’s this one: “We need more leads”. Almost every sales professional I’ve ever known has always assured me that they could be closing many more deals, if only they had more fresh, ...

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