A good inbound marketing strategy can increase traffic to all area of your company’s online presence and ultimately help you turn the increased traffic into more customers. However, if your inbound marketing strategy is not working it may simply be a drain ...

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When you create a workflow through HubSpot or any other marketing automation software, you are trying to move potential customers closer to a purchasing decision with each email. In an ideal world, the potential customer will open each email and respond to the ...

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Managing your online reviews is a critical component of establishing a positive online presence. Whether it be Yelp, Facebook, or Google+, it is important to stay on top of what people are saying about your business. And yes, that means acknowledging the negative reviews.

Local business owners face a myriad of challenges in today’s world. The proliferation of large national and even multinational corporations makes it tough for a local business to compete. They’re able to outspend small shops on marketing and advertising, and are able to undercut local merchants on pricing due to the sheer volume of ...

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Providing excellent care to your patients is an essential part of a successful dental practice. However, being an amazing dentist does not guarantee success. Potential clients must be able to find out information about you and your practice before they can become current patients. Many people will use an online search to find out where you ...

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Following-up with potential customers after a call, email, or meeting is an essential part of any sales process. There are multiple options for following-up with prospects such as phone calls, handwritten notes, and emails. Follow-up sales ...

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Marketing on social media has quickly become an essential part of the overall marketing strategy for many business owners. There are multiple social media platforms, but they are not all created equal. For business to business (B2B) marketing, ...

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