Here on our blog, we often discuss how difficult it can be in the sales department. You have a built-in 95+ percent failure rate (since the average lead conversion rate is under 5 percent) and you’re the last person a potential customer will talk to, which means you’re often the ...

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On April 21st, the latest Google algorithm update, which has come to be known in the media and blogspace as “Mobilegeddon”, went live. In case you haven’t been following the trail of news stories, this was announced in
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Most of us have pretty fond memories of “mom and pop shops,” those small businesses that are local standouts, which survive and thrive thanks to a homely atmosphere and a sterling reputation throughout the community. For me, it was the local frozen yogurt shop, which only offered four different flavors on any given day, but they were ...

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What does your business’ website currently look like? Or more importantly, when was the last time your business’ site was updated? I bet it’s been at least a few years, which may not seem like a long time, but can be an eternity on the worldwide web. In fact, according to experts, most sites seem to
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Analytics are an unpredictable and potentially dangerous thing. Yes, that’s right, I said dangerous. It might seem hard to believe that statistics could be considered perilous, but it’s absolutely true when it comes to marketing statistics.

When it comes to social media sites, there are basically two categories: Facebook, and then everyone else. The only social media platform that ever had an Oscar-winning movie made about it, Facebook rose quickly to the top of the social media pyramid and has reigned supreme ever since. You want some numbers? Try these on for size: 1.39 ...

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Let’s be honest: no one likes developing a marketing plan. It’s tedious and a little boring, and it requires paying close attention to various minute details. Therefore, most of us would probably avoid making a marketing plan if we could help it. It’s like avoiding a root canal – you’ll go through it if you really have to, but you’re going ...

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One of the best parts about websites is also one of the worst parts about websites: everything exists online and is therefore easily modified. There is no hard copy version of a website in an archive somewhere that needs to be adjusted whenever you want to make a change. Don’t like the toolbar at the top of your home page? Change it! All ...

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