If you want to generate ample leads for your business, the best way to accomplish that goal in 2015 is through online marketing. When you use the internet for lead generation, you get to draw from a pool of hundreds of millions of internet users accessing the web through their computers, tablets and smartphones. The
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One of the common themes we discuss on this blog is the idea that sales are hard. Today’s consumer is smarter, more knowledgeable and more cynical than they’ve ever been. Consider the different forms of media the average person can engage with on an everyday basis: TV, internet, video games, billboards, magazines and newspapers. And now, ...

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I’m going to let you in on a little secret: most businesses have no idea what they’re doing when it comes to social media. Even in today’s digital world, where social media has become a daily part of the average 18-30-year-old’s life, there are ...

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What’s the most popular social media site for young people? Many would guess Facebook, and while the social giant certainly has a lot of young users, young people are actually fleeing the site in big numbers. ...

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If you engage in inbound marketing, then you should realize that the success of your marketing hinges almost entirely on Google. We even wrote a blog post stating this fact a while back. The reason is simple: inbound marketing relies on ...

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If you own your own dental practice, or work for a dentist, you might not consider online marketing as the appropriate vehicle for your marketing efforts. At this time last year, we may have agreed with you, but that was before we started working with dental practices. We’ve implemented inbound marketing strategies for two highly regarded ...

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There are many reasons why we prefer inbound marketing over traditional marketing methods: it’s much more adaptable and dynamic; it leads to better qualified leads, as well as more leads in general; it allows for easier follow-up; it ...

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There’s a brave new digital world out there, one that has continued to explode since the first internet tech boom at the turn of the century. And yet, your boss is still using traditional marketing techniques instead of ...

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