HubSpot's Content Optimization System (COS) is the first integrated online marketing system to be optimized for every device you own. Through the COS, you will be able to deliver to your customers the most personalized web experience possible, no matter what device they are using. The great thing about this software is that it contains ...

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It seems like one of the biggest accomplishments someone can have these days is for their content to “go viral”.  We’ve all seen it happen. Someone posts an interesting/funny/touching video on Facebook in the morning, and by the end of the day it seems like that’s all you see on your newsfeed. But what is it that makes a ...

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In the good old days BG (before Google) man used a simple and useful directory to find local business owners. It was called the Yellow Pages. It was simple to purchase an ad and it was delivered every year like clockwork. The only big problems were the ridiculous costs as appropriated by a monopoly giant and the issue of a mistake ...

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If you’ve spent much time creating social media posts for your business, you know that it can be much more time consuming than one might think. The best way to stay on top of things is to plan your posts in advance that way you aren’t scrambling for something clever to say at the last minute. But how can you possibly stay organized when ...

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For the past decade or so the Yellow Page print companies have been trying to match their double digit decline in print with double digit growth in online. The primary problem for them has been that they are not an online company. They are an old time print centric company wanting to retain their revenue by offering online products.

As a small business owner, chances are you’re well aware how important marketing is for bringing in new patients. Depending on how long your chiropractic business has been around, you may have already used all of the tried and true marketing tactics out there: TV and radio commercials, direct mail, print ads, etc. Even if you’ve seen some ...

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You may think that you can handle the Internet marketing efforts for your small business yourself. It doesn’t sound like there’s much to it: get a website, start a blog, create a Facebook page….how difficult could that be? But the fact of the matter is, a lot more plotting, planning, and downright hard work go into a successful Internet ...

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As in everything that you do to build your online presence, blogging must be done with a solid plan of action. You need to know who you’re speaking to, what they need to hear from you, and what your end goal is. Developing a plan of action before you get started will keep you from wasting time and energy on efforts that just don’t ...

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