In years past, finding a medical practice was done in a variety of ways, be it word of mouth, convenience, family history, etc. Today, the majority of people looking for any service at all are first and foremost going online. This includes those needing a new family doctor, looking for a specialist, or even those researching which hospital ...

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When you begin blogging for your business, obviously the hope is that your blog will immediately be incredibly successful overnight with thousands of views resulting in promising leads. If you’ve been at it for awhile and you aren’t seeing those type of results – or many results at all – there are a few things you can do to ensure that ...

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You know that the key to a successful business these days relies in part on a successful website. You know that without a great website, your business will likely suffer. You may even know that an informative, dynamic website can lead to a major increase in sales for your business. But what you might be wondering is, how do people find ...

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In creating your online content strategy you should always keep your target consumer’s needs in mind. After all, the entire point of writing this content is to provide something of value to them, which will in turn lead them to making a purchase from you down the line. If you are consistently publishing content that is of very little ...

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As a business owner, you probably have a pretty good idea of who your target consumer is. You’re familiar with their wants and needs, and you know how you and your business can help them. You’re obviously an expert in your industry, and no one knows more about your company and what you have to offer than you. With all of this expertise, ...

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If you are still trying to accomplish your marketing goals via traditional methods such as TV or radio ads, direct mail, or cold-calls, you are not using your marketing bucks in the most beneficial way, period. As we transitioned into a more digital world, it may have made sense to ease into things and keep the majority of your budget ...

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