That’s a question asked by many business owners today. Those business owners generally come in two categories, the business owner who already spends money in the Yellow Pages and the business owner who is contemplating spending money in the Yellow Pages.

Let’s define what advertising in the Yellow Pages means ...

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HubSpot's Content Optimization System (COS) is the first integrated online marketing system to be optimized for every device you own. Through the COS, you will be able to deliver to your customers the most personalized web experience possible, no matter what device they are using. The great thing about this software is that it contains ...

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It seems like one of the biggest accomplishments someone can have these days is for their content to “go viral”.  We’ve all seen it happen. Someone posts an interesting/funny/touching video on Facebook in the morning, and by the end of the day it seems like that’s all you see on your newsfeed. But what is it that makes a ...

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If you’ve spent much time creating social media posts for your business, you know that it can be much more time consuming than one might think. The best way to stay on top of things is to plan your posts in advance that way you aren’t scrambling for something clever to say at the last minute. But how can you possibly stay organized when ...

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As a small business owner, chances are you’re well aware how important marketing is for bringing in new patients. Depending on how long your chiropractic business has been around, you may have already used all of the tried and true marketing tactics out there: TV and radio commercials, direct mail, print ads, etc. Even if you’ve seen some ...

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You may think that you can handle the Internet marketing efforts for your small business yourself. It doesn’t sound like there’s much to it: get a website, start a blog, create a Facebook page….how difficult could that be? But the fact of the matter is, a lot more plotting, planning, and downright hard work go into a successful Internet ...

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As in everything that you do to build your online presence, blogging must be done with a solid plan of action. You need to know who you’re speaking to, what they need to hear from you, and what your end goal is. Developing a plan of action before you get started will keep you from wasting time and energy on efforts that just don’t ...

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If you’ve spent much time on our blog, you’re well aware that around here we are big believers in the inbound marketing process. Traditional marketing simply can’t compete with inbound marketing tactics in today’s world. Consumers are too Internet-savvy at this point and are able to seek out exactly the information they want (and nothing ...

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