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Content Marketing: How to Create SHAREABLE Content

Content creation is one of the most important pieces of the inbound marketing process. Without unique and valuable content, your online marketing efforts will be lacking. One of the best ways to draw in new consumers for your business is through content that offers them something that they need or want – typically, this is information on a topic they find an interest in.

Creating content that is easily shared is key to finding new clients for your business. Since the majority of people out there go online when they are looking for information about a product or service that they are in need of, it’s important that you be there with that info when it pertains to what you have to offer.

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Is Inbound Marketing Better for B2B or B2C Companies?

Inbound marketing is an approach that can be valuable for basically any business that decides to take it on. While it may seem more logical that B2C companies would benefit greatly from inbound marketing, the fact of the matter is that B2B companies can as well. The major advantage of inbound marketing is in providing quality content that your target buyer group will find value in – why should it matter if that buyer is a consumer or a business? 

Inbound marketing can do many things for your business, regardless of who you sell to. If you haven’t already begun focusing a major part of your marketing efforts on the inbound approach, it’s time to get started.

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How to Improve Your Sales Emails

Email marketing is a bit of an art form. While it’s important to promote your products and services whenever possible, it’s just as important to avoid overwhelming or annoying your potential customers. That’s why the emails that you do send out need to be of great quality. Nearly every person out there is inundated with numerous emails every single day. The challenge is to somehow make your email stand out among the crowd. Keep reading for a few tips on how to do just that by improving your sales emails.

A lot of the success of a sales email is within the subject line. That is, after all, the first thing that is seen. It’s what must grab the attention, and entice the reader to click through. If it’s too long, too boring, too complicated, or too vague, it’s very likely that it will be deleted before ever being opened.

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Can Twitter Generate Internet Leads for Small Business Owners?

For many small business owners, Twitter is a bit of a mystery. No one is totally sure what the point is, it seems confusing to use, and many people wonder if it actually is beneficial for businesses at all. After all, the name of the game when it comes to growing a business online is generating leads – how can Twitter possibly help with that? Well, the good news is, it is possible to generate Internet leads on Twitter. You’ll find a few tips on how to get started below.

The rule of thumb when using Twitter to generate leads is the same as with anything else you do for online lead generation – offer your followers something they want. What that “something” is will depend on the type of business you have and who your target buyer is. If, for example, you have a deli in a small suburb near Chicago, you could possibly come up with the idea of a free recipe eBook showcasing ten new recipes that your visitors can download. Many of your followers will be food lovers, obviously, and many of them would love new recipes to try out. As with everything in the business world, it’s important to know your audience (buyer persona).

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5 Reasons Why You Are Not Ranking High on Search Engines

When it comes to your business being discovered by potential customers online, ranking high on search engines is basically the most important factor. Typically, when a person is in need of a product of service, the first thing they will do is go online and Google whatever they are looking for. If your business isn’t one of the first things that they see after conducting their search, then you can basically count yourself out. This is why it’s so incredibly important for your website, blog, and even your social media sites to rank highly in the search engine results.

So if you aren’t ranking on the first page of Google (or any other search engine, for that matter), why is that? There are a number of things that could be causing the issue, many of which can be easily remedied. Take a look below to find out the 5 reasons why your business isn’t ranking high on the search engines.

  1. You’re Targeting The Wrong Keywords
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Backlinks: the Key to Ranking High on Google

Ranking high on Google is often the number one goal for businesses when it comes to their online efforts. There are many different factors that go into a high ranking: SEO, quality content, and yes, backlinks. But are backlinks the key to ranking high on Google, or just another piece to the puzzle?

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Online Lead Generation: the LinkedIn Way

Using LinkedIn to generate leads may not be the first thing that comes to mind when you think of the site, but it is certainly one way you can utilize it. And studies actually show that LinkedIn has a 4x higher visitor-to-lead conversion rate than Twitter or Facebook. There are many ways that you can use LinkedIn for your lead generating purposes. Below you will find a few helpful suggestions.

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How to Get Discovered Online Using Your Blog and Social Media

Social media and blogging are an important part of any online marketing plan. In the past, it may have been possible to create a solid web presence without the use of blogs, Facebook, Twitter, and the like. But at this point, it’s basically inevitable. There is so much power in social media that it’s possible to make that your main focus. If you don’t have the time or cash flow to invest in a standout website, then it is totally achievable to get your business discovered online with the use of a blog and social media alone. 

The first and most important step to take is in creating a blog for your company. Blogs are the best way to get your company discovered in the Google search engine results. The key to successful blogging is in creating quality content that is unique, informative, interesting, and consistent.

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