Your website is often a person’s first interaction with your brand. If your homepage is difficult to navigate, messy, and just overall unpleasing to look at, you could be losing potential customers. According to Inspired Mag, users form an opinion of your site in .05 ...

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Maybe your pest control company has been in business for decades or maybe you are just getting into the game. Either way, you know the importance of marketing and how it can increase your overall sales. No business can survive solely on great service. If nobody knows you exist, nobody will know to hire you. Pest control ...

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We’ve talked a lot on this blog about the value of inbound marketing, and the use of high quality content to attract potential customers to your website. Once you’ve gotten them there, of course you’ll continue to engage them with your content. Ultimately, though it all comes down to actually getting people to make a purchase, but before ...

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Buyer personas, as you’ve probably heard by now, are an essential part of your inbound marketing effort. In case you’re not clear on what a buyer persona is, what we’re talking about here is a representation of your ideal customer. This is going to be a somewhat fictional character, ...

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Pest control companies often rely on word of mouth, print advertisements, yellow pages, or direct mail to get new customers. These techniques may have worked well enough in the past, but these days they just won’t cut it. This is the digital age, and
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If you’ve been reading about inbound marketing, you’ve probably heard about the importance of a well-designed landing page, and perhaps you’ve even started implementing some of them. In case you haven’t, let’s start this discussion by ...

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Dentistry is a tough industry because of the level of competition. It can be very difficult to make your practice stand out from all of the others in your area. I can’t even count the number of times I have seen a new dentist office open and subsequently close just a few months later. Everyone has teeth, so why is it so difficult for many ...

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It’s not easy for sales reps to make the “perfect” sales pitch. Planning what to say when you’re out there in the field in front of your customers is both an art and a science. What’s going to work best depends on a lot of factors, including the product itself, the company, the style of the particular sales rep, and even more importantly, ...

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