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5 Reasons Why You Are Not Ranking High on Search Engines

When it comes to your business being discovered by potential customers online, ranking high on search engines is basically the most important factor. Typically, when a person is in need of a product of service, the first thing they will do is go online and Google whatever they are looking for. If your business isn’t one of the first things that they see after conducting their search, then you can basically count yourself out. This is why it’s so incredibly important for your website, blog, and even your social media sites to rank highly in the search engine results.

So if you aren’t ranking on the first page of Google (or any other search engine, for that matter), why is that? There are a number of things that could be causing the issue, many of which can be easily remedied. Take a look below to find out the 5 reasons why your business isn’t ranking high on the search engines.

  1. You’re Targeting The Wrong Keywords
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Backlinks: the Key to Ranking High on Google

Ranking high on Google is often the number one goal for businesses when it comes to their online efforts. There are many different factors that go into a high ranking: SEO, quality content, and yes, backlinks. But are backlinks the key to ranking high on Google, or just another piece to the puzzle?

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Is YouTube Beneficial for Ranking High on a Google Search?

If you have been working to grow your online presence for your business, then ranking high on Google has probably become a major priority. Without a high Google ranking for search terms that your target buyers are searching for, potential new customers won’t be able to discover your business. You are probably aware of the main things you should focus on in order to climb the Google ranks: content, SEO, and social media. But one thing that is rarely discussed is the effect that YouTube has on your web presence. So let’s discuss the benefits of YouTube when it comes to your Google ranking. 

Like anything that you do online, the more often you update, the more online pull it gives you. If your YouTube page is branded with your business name, and linked to your website, blog and other social media pages, then when customers are searching for your business they will find your YouTube page as well. This can help to expand your online presence by returning more results for your business.

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SEO: How to Choose Keywords to Help You Rank Higher on Google

Choosing your target keywords for your online marketing efforts plays a big part in how successful those efforts will be. If you choose keywords that are too competitive, you may have an incredibly difficult time ranking in the search engine results. If you choose words that are easy to rank for but that are very rarely searched for, you still won’t gain much exposure. The trick is to narrow your keywords down to terms that your target consumers are most likely to be searching for, but that are a quite specific.

If you own a doggie daycare in Dallas, for example, then your first instinct might be to target the keywords “doggie daycare Dallas”, “daycare for dogs in Dallas”, or “pet sitter Dallas”. Going after those words is perfectly fine, but you must realize that every single one of your local competitors will be targeting those words, as well as every other doggie daycare in existence with an online presence. The odds of you ranking high in the Google search engine results for those words are extremely unlikely – and even if you are able to do so, it will take quite a bit of time and hard work to crawl your way to the top.

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How Long Until You Start Ranking High on a Google SERP?

“How long will it take?” This is one question that is frequently asked by anyone who has recently decided that they want their business to rank high on a particular Google search engine results page (SERP).  Unfortunately, there is no specific answer to that question. A lot of factors go into how easily your business will show up for a specific search term, many of which are difficult to influence. So while no one can say definitively exactly how long it will take, we can tell you the best way to go about making it happen.

The first thing you’ll want to do is make sure you are targeting the right keywords. Super competitive keywords can be nearly impossible to rank highly for. For example, if you own a clothing boutique in Charleston, then targeting the term “clothing boutique Charleston” might seem like a sure thing. However, every single clothing boutique in the area will be targeting that same exact keyword. The chances of you showing up at number one, or even on the first page, aren’t that great until you’ve put in a lot of time and effort.

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4 Reasons Why Content is King When Trying to Rank #1 on Google

If you’ve been doing the online marketing thing for your business for long, you’ve probably heard one thing over and over: content is king. While that may be the standard line for those of us in the business, the reasons behind it might not be totally clear. Content is important when you’re trying to rank high on Google, sure – but why? Take a look below for the 4 reasons that content is in fact king.

It Gives You Authority

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Can Landing Pages Rank High on Google or Just Blog Articles?

When you’re working on building a robust online presence for your business there will be many pieces to the puzzle. From a dynamic website, to a regularly updated blog, to eye-catching and informative landing pages, each of these things plays a big part in making up a successful online presence for your company. If your goal is to rank high on Google, which, let’s be honest, is the main goal for most businesses, then you know that blog articles are the way to get the job done. But you might be wondering, what about the other pieces of online real estate that you possess? Can landing pages rank high on Google, too?

The answer is yes! Landing pages are an important factor in developing a successful online presence, and they can certainly help to expand your online reach. Just like a blog page, landing pages can be optimized to rank highly on Google. Google actually provides helpful insight into what they look at when ranking these pages.

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Does Having an Active Facebook Presence Help You Rank High on Google?

Pretty much everyone knows how important Facebook is in our lives at this point. Just about every person you know, from your 12-year-old nephew to your 86-year-old Grandmother, has a Facebook account by now.  If you don’t, it’s probably intentional. While in the past it was possible to avoid taking the plunge and getting a Facebook account for your business, in the incredibly digital world that we live in today, it’s almost a must. So if it can’t be avoided, you might as well make it worth it! Keep reading to find out how you can use your Facebook presence to help your business rank high on Google.

If you have done your research and created a thorough target buyer persona(s), you should have a solid list of keywords that you plan to target for your business. These keywords should be used regularly throughout any and all content that you publish. From blog articles to website updates, even right down to Facebook posts, these keywords enable Google to identify your site as an authority on that particular subject. The more often Google sees these keywords, the more likely they are to place your site at the top of the search engines results page for that term. 

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