Gaining valuable leads for your business can take quite a bit of time, energy and effort on your part. Luckily, finding new leads results directly in new business, which makes it well worth everything you have to put in. Knowing where to get ...

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When putting together an online marketing plan for your business, there are a few obvious inclusions: blog, social media, website, etc. But one thing you may unintentionally leave out can have a huge impact on your online success. Video marketing is a fun and creative way to spread your message and gain fans and followers for your ...

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In the past, one of the best investments of your marketing dollars would be to put your money toward radio or TV advertisements. The majority of people were getting their news, entertainment, and advice from these two sources, so it was a given that nearly anyone you wanted to reach would be exposed to your ads. But in today’s digital ...

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When you first decide to take an inbound marketing approach to your online efforts for your business, you will quickly learn that buyer personas play a big role. Without solid buyer personas you will have a hard time moving forward.
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Coming up with creative, interesting topics for your company’s blog can seem like a daunting task. Obviously the hope is that each and every post will draw in the reader and leave them wanting more. However, that can be a tall order. There are several tips and tricks out there to help guide you in the right direction. We’ve gathered a few ...

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Valuable content offers are at the very basis of a successful inbound marketing campaign. Without offering online viewers something they want or need in exchange for their contact information, you are missing out on a simple way to bring in large numbers of potential leads. Creating a content offer that will grab the attention of your ...

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When you think of marketing, what is the first thing that comes to mind? Television and radio commercials? Billboards? Maybe print ads in newspapers or magazines? These traditional marketing methods have reigned supreme for years, and anyone who wanted to make a mark with their business took part. But with the way things are moving in our ...

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Blogging or business blogging can sometimes get to be a daily grind. You try and try to be thoughtful, polite, articulate and witty. But sometimes you really want to speak what’s on your mind. Who decides on blogging etiquette?

Why do we always have to worry so much that what we say is so perfect? For example, ...

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