Every business owner wants to see their business grow, and dentists are no exception. Maybe you are in tiny office and want to move to a large facility, or maybe you hope to open a second practice one day. Either way, you need patients to make these dreams come true. Marketing can help you make these goals a reality.

If your company is considering switching to inbound marketing for the first time, or your business wants to slowly integrate techniques into your existing strategy, you might be wondering whether you need to invest in marketing automation software. The
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Figuring out your marketing strategy is important for any business. Pest control companies are often seen as boring or unmarketable because people really just don’t like pests and everything associated with them. Compared to fashion, travel, or sports companies, a pest control business ranks pretty low on the “cool” scale. However, that ...

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Maybe your pest control company has been in business for decades or maybe you are just getting into the game. Either way, you know the importance of marketing and how it can increase your overall sales. No business can survive solely on great service. If nobody knows you exist, nobody will know to hire you. Pest control ...

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Buyer personas, as you’ve probably heard by now, are an essential part of your inbound marketing effort. In case you’re not clear on what a buyer persona is, what we’re talking about here is a representation of your ideal customer. This is going to be a somewhat fictional character, ...

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Pest control companies often rely on word of mouth, print advertisements, yellow pages, or direct mail to get new customers. These techniques may have worked well enough in the past, but these days they just won’t cut it. This is the digital age, and
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If you’ve been reading about inbound marketing, you’ve probably heard about the importance of a well-designed landing page, and perhaps you’ve even started implementing some of them. In case you haven’t, let’s start this discussion by ...

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Dentistry is a tough industry because of the level of competition. It can be very difficult to make your practice stand out from all of the others in your area. I can’t even count the number of times I have seen a new dentist office open and subsequently close just a few months later. Everyone has teeth, so why is it so difficult for many ...

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