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Designing a Website Pricing Page: What to Avoid

We’ve talked a lot on this blog about the value of inbound marketing, and the use of high quality content to attract potential customers to your website. Once you’ve gotten them there, of course you’ll continue to engage them with your content. Ultimately, though it all comes down to actually getting people to make a purchase, but before they do that, they’re almost certainly going to want to learn about the cost of your products or services. Your pricing page is thus a key element of your website, since it’s the point at which someone may make the decision to buy or to move on to your competitors’ sites. After putting out all of that effort and expense to get people there, you don’t want to have the whole process fall apart at the final hurdle. If you’re not closing as many sales as you’re expecting, you may have made one or more of these mistakes in the design of your pricing page.

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4 Ways SaaS Companies Can Personalize Their Content For Website Visitors

We’ve discussed previously on this blog the value of content marketing for just about every industry, and SaaS companies are certainly no exception.  It’s also important to understand the value of personalizing the content that visitors will see when they land on your website. For example, a blog post or email about the latest and greatest features of your software may be relevant and valuable to your long-term subscribers who are veteran users of the product. But that information won’t likely be of any interest to recent subscribers to your blog, who may not even have tested your software yet. Here are a few ways that SaaS companies like yours can successfully personalize content to provide the right experience for all of your website visitors.

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4 Warning Signs Your Website Design Is Not Producing Results

With close to a billion websites live on the internet right now, it’s not going to be easy to build and maintain a site that’s really going to stand out and produce results. This can be accomplished though, if you do it correctly, and that means optimal website design. It’s no longer enough to just put up a site and fill it up with content. Your website design also needs to be provide the kind of user experience that will keep visitors coming back again and again, and will make them want to do business with you.

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Re-Designing Your Website: What You Should Know For 2016

When was the last time your website had a redesign? If you’re running a business in the 21st century, it should have been within the last few years. Technology is moving so fast these days, your website can become obsolete in no time. Just consider, what is the most popular, fastest-rising social media platform in the world? Right now, it’s Snapchat, which boasts more than 100 million daily users, despite the fact it didn’t even exist five years ago.

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Is Your Website Producing Sales?

When you’re an inbound marketing agency, you have to decide what you stand for and what your principles are. For instance, here at Rhino, we truly believe the client is always right, even when we disagree with them. We have confidence in our methods and have seen them work for others, so we ask our clients to trust us; but ultimately, if they want something different, that’s what we give them. It’s their money and their campaigns, so we’ll do it the way they’d like.

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Why Your Content Isn’t Increasing Website Traffic

Here’s a marketing pop quiz for you: what’s the point of your content? All those blog articles, content offers, etc. What’s the purpose of all this content? To educate your customers? Move your products? Satiate your desire to become a prize-winning writer?

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What Does a Successful Sales Website Look Like?

As an inbound marketing agency, we work with clients on marketing campaigns every day. And with all of that experience, we’ve developed certain beliefs about marketing and inbound campaigns. Regular readers of our blog, aside from getting amazing tips for better marketing, are familiar with some of these commonly held beliefs.

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Should I Migrate My Current Website Onto HubSpot?

One of the keys for any successful inbound marketing strategy is a strong sales-oriented website. We advocate this very strongly here on our blog, for a variety of reasons.

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