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Choosing a HubSpot Partner: What to Look For

HubSpot is becoming synonymous with all things related to inbound marketing. The inbound marketing software platform that HubSpot offers can help businesses of all sizes create, publish, and measure the effectiveness of content. The platform is robust and can take a significant amount of time and energy for you to learn and use all of the features to their highest potential. If you do not have the resources available to develop and implement your own inbound marketing plan through HubSpot, you can work with a HubSpot Partner that has experience with the platform.  

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Is Email Marketing Still Effective in Today's World?

I will answer the title of this blog immediately - yes, email marketing is an effective marketing strategy in today's digital world. For some reason, many business owners we come across think their emails are not getting looked at by potential customers, but it is actually quite the opposite. It is still one of the most cost-effective solutions to reaching a large audience. Here’s why you should continue to rely on email marketing in your business:

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Website Design Trends for 2016

Are you considering redesigning your website or adding a few updates? If so, there are several website design trends for 2016 that you should consider incorporating into your redesign. A website with up-to-date and relevant design is much more likely to capture the attention (and ultimately the business) of visitors than one that is outdated. You want your design to encourage visitors to continue exploring your site and what your business has to offer. Below are a few of the website design trends for 2016.

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How to Determine What Keywords Your Business Should Be Targeting for Local SEO

An important aspect of driving visitors to your website is search engine optimization (SEO). When you use an online search engine the sites that show up near the top are likely doing a good job using SEO. Basically, you want to make it more likely that potential customers will find your website. One way to do that is to use keywords related to your business throughout your website. If you have a business that offers products or services to a specific geographical location, you can also use keywords to target local SEO so you attract the right type of website visitor.  

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3 Simple Ways to A/B Test Your Workflows

When you create a workflow through HubSpot or any other marketing automation software, you are trying to move potential customers closer to a purchasing decision with each email. In an ideal world, the potential customer will open each email and respond to the call-to-action. It would be nice if getting customers to respond with a purchasing decision was as easy as sending an email. However, the reality is that most people receive a large volume of emails on a daily basis. If you want to increase the likelihood that customers will open, read, and respond to the emails you send, you need to pay close attention to the elements of the emails such as subject line, content, and calls-to-action.  

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Online Marketing for Dentists: 3 Tips to Follow

Providing excellent care to your patients is an essential part of a successful dental practice. However, being an amazing dentist does not guarantee success. Potential clients must be able to find out information about you and your practice before they can become current patients. Many people will use an online search to find out where you are located, what services you offer, and who among their friends currently use you as their dentist. In order to be found online, you need to create a presence through online marketing. There are three tips dentists should follow to get started with online marketing.

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Follow-up Sales Emails: What to Avoid

Following-up with potential customers after a call, email, or meeting is an essential part of any sales process. There are multiple options for following-up with prospects such as phone calls, handwritten notes, and emails. Follow-up sales emails are a quick and simple way to touch base with a potential customer and encourage a response. There is an abundance of information online about what makes a good follow-up email. In addition, there are templates available that include the basic elements necessary for an effective sales email. It is important to learn about what to include in each email, but it is equally important to understand what to avoid.

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Pros and Cons of Facebook vs. LinkedIn for B2B Marketing

Marketing on social media has quickly become an essential part of the overall marketing strategy for many business owners. There are multiple social media platforms, but they are not all created equal. For business to business (B2B) marketing, LinkedIn and Facebook are two platforms with marketing options worth considering. LinkedIn and Facebook marketing both have pros and cons. But, before you jump into the specifics of the two networks, there are a few things to remember about social media in general.

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