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How to Generate More Leads Using Your Website

If you’ve been building a web presence for a while now but you still feel as if your website isn’t generating enough leads, there may be a few different factors. Developing an online presence that will impress, educate and inform can be easier said than done. However, gaining more leads is most likely as simple as making a few changes to your online strategy and your website design. Keep reading to find out the most probable reasons that your website isn’t generating leads. 

If your website hasn’t been updated recently, it’s probably time to make some modifications. You will need to make sure your site is full of information that your target buyer would want to know. It needs to be much more than the typical “About Us”, “Products & Services” and “Contact Us” pages to compete in today’s online world.

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3 Unusual Marketing Tactics Small Business Owners Should Consider

We live in a world that is now dominated by social media and viral sensations, which means that many people are willing to do virtually anything for virtual fame. From appearing on preposterous reality shows, being guests on trashy talk shows and taking part in social media memes, there’s almost nothing people won’t do for their 15 minutes.

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Do Bing and Yahoo Have Value Any More?

When it comes to online search options, Google is easily considered king. It’s not often that you hear someone say they’ll “bing” or “yahoo” something. But even though they may not be exactly top of mind when it comes to online search, there is still some value to be found in Bing and Yahoo.

Although Bing may not be the first search engine you think of when you go online to conduct research, at the end of last year Bing ended the year with an all-time high in US market share. While Google still dominates with nearly 67 percent of all searches in December of 2013, Bing is the #2 search engine in the US. Yahoo isn’t looking quite as good.

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4 Ways to Make Your Marketing Strategies Stand Out From Competition

Business is constantly evolving, as are the marketing approaches used to promote the products and services behind those businesses. In the world that we live in today you no longer only need to think about about the competitor down the street. Now, you have to worry about every single business out there that offers what you do, in the surrounding areas and beyond. With so much competition, it’s important to stand out from the crowd as the best of the best. Below you will find the four top tips to help your business stand out among the competition.

  1. Update Your Blog REGULARLY

A business blog is an asset that can do more good for your online presence than just about anything else out there. Fresh, original content published on a regular, consistent basis can give you authority both with the search engines, and with your online visitors. Determine a blogging schedule that you can easily maintain, and stick to it. If you know you can consistently blog four times a week, every week, then do it!

While it may seem difficult to come up with that much original content, if you put in a bit of time and effort, you should be able to brainstorm enough ideas to last for months. Think about your expertise, the most frequently asked questions that you hear, and what you know your target buyers will be searching for online. Use this as inspiration for your blog content and you will be well on your way to developing a valuable blog for your business.

Throughout your content be sure to use your target keywords and to speak to your target buyer. The more frequently you blog about a topic, the more likely you are to be viewed as an authority on the subject. This is a great way for your content to draw in more and more people who have a need for the information that you are providing.

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How to Determine if Your Landing Pages are Effective

Landing pages are one of the online tools that are absolutely essential for bringing in new qualified leads for your business. When done correctly, there is no better place to drive your online traffic than a well thought out landing page. Since these pages have so much potential, it’s important to ensure that they are doing their job. Take a look at the tips below to find out if your landing pages are effective.

First of all, let’s be clear on exactly what a landing page is. By definition, a landing page is a website page where traffic is sent to promote a certain action or result. If you have a content offer that you are promoting through various channels, such as social media, email, and your blog, then the landing page is where you would send everyone to collect on the offer. 

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Generating Leads Online: the Facebook Way

There’s a pretty good chance that you have a Facebook page in your personal life, being that 57% of all American adults use the site. It’s also nearly just as likely that you have one for your business, as well – approximately 30 million small businesses currently have an active Facebook business page. While you may have created a company Facebook page simply because it’s the thing to do, it can actually be extremely beneficial for conjuring up new business. So what’s the best way to use Facebook for generating leads online? We’ll discuss a few of the top ways below. 

In everything that you do on any of your company’s social media sites you should be sharing valuable information that your customers will find useful. While this won’t always directly lead them back to your website or blog, much of the time it should. You will need to be sure that your website, blog, and any specially crafted landing pages are designed well, pleasing to the eye, and easy to navigate. Once potential customers make the jump from one of your social pages to your website or blog, they are one step closer to becoming a promising lead. This is why it’s incredibly important that these places are set up to capture leads.

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Marketing Automation: 3 Reasons Why You Need It

As a professional in the business world, you are well aware how many tasks need to be accomplished each and every day. From the mundane responsibilities that are inevitable to keep things going, to new and creative undertakings that help to expand your business, there is typically more to get done than can be accomplished in a single day. If there were a way for you to check a few things off of your list each day with very little effort, wouldn’t that be nice?

Luckily, with marketing automation, that can be a reality. By definition, marketing automation is the name given to software platforms that seek to simplify and automate repetitive tasks within marketing efforts. So why should you implement marketing automation within your company? Keep reading for the answer.

  1. It Lightens the Load
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Online Lead Generation: Where do I start?

By now you probably realize that generating useful, qualified leads for your business is incredibly important for success. Without these leads, making a sale will be infinitely harder for your sales team. When it comes to the online world, there are a number of ways to generate promising leads for your company. Take a look below to find out where to get started with online lead generation.

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